Needs attention — company-wide
Revenue trend by channel (click a panel to filter · flagged weeks highlighted)
Revenue by category (click a bar to filter)
Ad spend % of revenue — company-wide, weekly
Expense breakdown — company-wide, 6mo total
Three disconnected exports → one clean model
Same underlying week, reconciled: dates normalized, channel names collapsed to one label, SKUs matched across systems, revenue parsed to numbers.
Reconciled weekly detail (filters apply)